Tudou Holdings Limited , a wholly owned subsidiary of Youku Tudou Inc. (NYSE: YOKU), is a leading Internet video company in China providing premium licensed content, user generated content ("UGC"), and original in-house production. Founded in 2005, Tudou was the first UGC video sharing website launched in China. The "Tudou" brand is one of the most recognized Internet brands in China, and the annual Tudou Video Festival has become a signature event in the online video industry. According to iResearch, the number of monthly unique visitors to Tudou’s site increased to approximately 227 million in December 2011 from approximately 182 million in December 2010. In December 2011, the number of monthly video views nearly doubled to 5.2 billion from 2.6 billion in December 2010.
Tudou provides a truly on-demand and interactive viewing experience where users can find content they want to view, share content they create and interact with other users on Tudou’s platform. Tudou offers a comprehensive selection of entertaining content including UGC, premium licensed content and content developed in-house. Tudou’s extensive content library is designed to meet the users’ diverse viewing needs spanning genres including drama, entertainment, news, animation, and music.