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Volkswagen China: 'The Santana' Chinese Commercial (1997)

Volkswagen China: 'The Santana' Chinese Commercial (1997)

分类:汽车 标签: VW China Ogilvy

http://advertising.chinasmack.comThis 1997 TVC shows a VW Santana cruising through different parts of China, from urban to rural areas and from deserts to rivers. Created by Ogilvy, the campaign’s slogan, “With Santana, there is no fear wherever you go” was used for nearly a decade.Agency credit to: Ogilvy China

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